Jay-Z is once again reaching into the world of fashion.

He’s spent decades being tangentially involved in fashion alongside his imprints in music, sports, and entertainment at large. However, one of the most direct moves he’s ever made was just announced today.

He’s spent decades being tangentially involved in fashion alongside his imprints in music, sports, and entertainment at large. But one of the most direct moves he’s ever made was just announced today.

They opened a team-up between Roc Nation and Moncler called Moncler Genius. The website make clear that the collaboration.

“symbolizes creativity without limits, pooling experience and ambition from shared yet vastly varied points of interest, for a collection that epitomizes the sentiment that genius is everywhere.”

The new line is available on Moncler’s website. It features a number of shirts, vests, hoodies, and jackets. Including,
There’s a trio of hats added in the new drop. Moncler Genius is available now though fans who want to get their hands on one of the pieces better hurry.

Subsequently particular sizes and even entire pieces are already selling out.

Check out the official announcement video for the new clothing line below.